WE BELIEVE we should act as CARETAKERS OF THE EARTH. We believe FARMERS SHOULD BE REWARDED for raising in harmony with mother-nature. We believe ‘sustainably-raised’ can, and should, TASTE GREAT. We believe EVERY DOLLAR WE SPEND IS A VOTE for the kind of world we want to leave our children. Show your support for sustainable, American family farming by joining the 1LB Challenge. Simply purchase one pound of American raised, 100% grass fed and finished beef each week to show your support for American family farmers who are committed to raising sustainably for all our futures. Look for “Born and Raised in the USA” on the label mt4 leverage.